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The order book has already reached over 15 million, indicating that European and American brands are really embracing this digital sampling approach.
Abstract:
Stch, founded in 2025 by Narahari Payala and Aseem Chitkara, is an asset-light company that uses AI to convert fabric images and descriptions into technical specifications for manufacturing, partnering with mills rather than owning factories. With a $15 million-plus order book from UK, Europe, and US brands, and a pre-series A of $7 million led by Omnivore, the firm aims to broaden its AI capabilities and fabric recipes while diversifying production across regions to mitigate geopolitical risk in fashion manufacturing.