Interesting move from WisdomTree - they're basically saying crypto is now core business for them, not just a side experiment. CEO Jonathan Steinberg just confirmed at the Ondo Summit in New York that the firm is getting close to profitability in their digital asset operations.

What caught my attention is the scale of growth here. They went from managing $30 million in digital assets to $750 million in just a year. That's the kind of trajectory that signals serious commitment. And with $150 billion in total AUM, they've got the resources to actually push this forward.

Their tokenized assets are sitting at $770 million now - a 25x jump since 2024. That's not incremental growth, that's exponential. They're clearly betting big on this being core business going forward, expanding to new chains like Solana and rolling out tokenized funds across their platform.

What's smart about their approach is WisdomTree Connect - basically making it easier to move assets between wallets and platforms. They're also building compliance infrastructure, which is why the Securrency acquisition and subsequent sale to DTCC mattered. They're not just chasing hype, they're building the plumbing for programmable finance.

If they actually hit profitability in crypto soon, it could shift how traditional asset managers think about making this core business. Right now most of them are still treating it as experimental, but WisdomTree seems to be moving past that phase.