New Fire Group Fully Acquires Avenir Group Investment Team and Trading System

On April 22, Bloomberg reported that Hong Kong-listed company New Fire Group officially acquired Avenir Group, the family office of Li Lin, including an approximately 20-person investment team and supporting trading systems, and assumed Li Lin’s family office’s long-term BTC strategy capabilities.
During an interview, Ouing Xiaoqi, Executive Director and CEO of New Fire Group, said that this acquisition will inject core investment research and development strength into the company’s private-banking-level digital asset custody business, helping expand its footprint among high-net-worth clients and institutional clients. The company plans to increase the scale of its private-banking-level digital asset management business to over $1 billion within the next two years.

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