I just saw that PEI Licensing, the company behind Original Penguin, is suing Pudgy Penguins for trademark infringement. Apparently, Pudgy Penguins' use of penguin-themed designs is confusing consumers. The interesting part is that PEI has been using their penguin trademark since 1956, so they have quite a history.



They had already sent a cease and desist letter a few years ago (October 2023), but it seems they decided to pursue legal action. It's curious how a cryptocurrency brand ends up competing with a traditional clothing company. I guess when you work with penguins as your identity, eventually someone else will have the same idea.

Do you think there is really confusion among consumers, or is this more of a territorial trademark fight?
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