Starbucks rises as investors weigh new U.S. barista incentive plan and pay changes

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Starbucks (SBUX) stock rose 3.6% after the company announced a new incentive program and pay changes for its U.S. baristas, including an incentive rewards structure, expanded tipping options, and a shift to weekly pay. Investors view these initiatives as a way to improve staffing stability and service quality, which are crucial for the company’s turnaround efforts. The changes are expected to increase eligible partners’ compensation by 5%-8% and will begin rolling out in July 2026.

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