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Sound turns into sight in IQOS and Devialet's Milan design show

2026-04-22 06:20:16

Philip Morris International’s IQOS and Devialet have partnered to launch “Soundsorial Design” at Milan Design Week 2026. This collaboration features an immersive exhibition where sound transforms into sight and a limited-edition capsule collection including the IQOS ILUMA i PRIME and Devialet’s Gemini II earbuds. The initiative celebrates self-expression and innovation, connecting over 35 million IQOS users.

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