KFC turns a value-meal campaign into a Spotify single and LA street drop

KFC has launched a new marketing campaign centered around a Spotify single titled “Finger Lickin’ Machine” to promote its new Box Feasts, priced at $7, $9, and $11. The campaign includes a 90-second music video-style spot with choreography by Rich + Tone Talauega and limited-edition physical single drops in Los Angeles. This initiative aims to engage consumers across various platforms, from streaming to in-person experiences, moving beyond traditional fast-food advertising.

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