Prudential keeps Japan life insurance sales frozen for 6 more months

Prudential Financial, Inc. (PRU) has extended the voluntary suspension of new sales activity at its Japanese subsidiary, Prudential of Japan (POJ), by an additional 180 days. This decision was made because the necessary operational, governance, and organizational changes are more complex and extensive than initially anticipated. The suspension aims to allow POJ to implement reforms across key areas to prevent misconduct, strengthen accountability, and transform its sales model, ensuring long-term customer outcomes while maintaining financial soundness and servicing existing policies.