I set a rule for myself: when I see a new PFP/member pass, I don't look at how beautiful the narrative is first. I ask myself, "Do I need this?" If I don't need it, I treat it as an attention tax, and even if the group is lively, I won't chase after it.

Branding, to put it simply, is about long-term repeated delivery; you can't stabilize it just by posting a few images or doing a few collaborations.

Recently, everyone has been comparing RWA, US bond yields, and on-chain yield products. I also casually cross-reference: if a member's promised "rights" are more like temporary added returns or return expectations, I become more cautious, especially since looking at the on-chain fund flows can easily lead to emotional reactions.
Anyway, I prefer to miss out on hype rather than be driven by my own FOMO to become liquidity.
That's all for now.