Last week I went to IKEA and looked at a bookshelf.


Priced at $499.
I took out my phone and searched—same model, shipped from Dongguan, $149 with free shipping.
I stood in front of that bookshelf, stunned for five seconds.
Then I left IKEA and bought a $1 ice cream cone at the door.
Ordered online when I got home. Arrived in three days. Exactly the same.
Now IKEA is closing stores.
I'm not surprised at all.
But I just want to ask:
Will I still be able to eat that ice cream cone in the future?
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