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Oscar Mayer Unveils First Bacon Innovation in Five Years with New Maple Bourbon Bacon
Oscar Mayer has introduced its first new bacon product in five years, Maple Bourbon Bacon, which is cured with Evan Williams Bourbon. This innovation aims to meet consumer demand for new, flavorful bacon options, incorporating sweet, smoky, and savory notes. The brand also plans to launch additional limited-edition bacon flavors annually and new hot dog varieties for the summer grilling season.