There's something worth paying attention to. Recently, I saw Jensen Huang talk about an interesting topic on a podcast: Will NVIDIA take the opportunity to raise prices during the GPU shortage?

The background is this: NVIDIA now holds over 90% of the market share in AI cards and gaming cards, with basically no competitors. Under this monopoly position, it's easy to think of a question—since everyone needs to buy your products, why not squeeze a little more profit? Especially when supply is tight, they could just auction them off, selling to whoever bids the highest.

But Jensen Huang's answer was very straightforward: No, they won't. He said NVIDIA never uses an auction method to distribute GPUs; that's not their style. Their approach is to set a reasonable price and let customers decide whether to buy or not. More importantly, Jensen Huang explicitly denied the possibility of raising prices opportunistically. He even said other chip companies might do that, but NVIDIA definitely won't.

The logic behind this is quite clear—NVIDIA wants to be a trusted pillar in the industry. If they start playing price games, customers will begin to worry, start calculating, and even look for alternatives. In the long run, losing trust costs far more than short-term price hikes bring in.

Jensen Huang's attitude actually reflects a deep business wisdom: when you've already monopolized the market, the smartest move isn't to squeeze every last penny, but to strengthen your position as a reliable partner. Only then can they ensure that customers will think of NVIDIA for the next ten or twenty years.