Coinbase is piloting AI agents modeled after former employees Fred Ehrsam and Balaji Srinivasan, integrating them into platforms like Slack and email. This initiative aims to enhance user support and internal workflows by leveraging AI mimicking established personalities. The rollout began on April 20, 2026, signaling a deeper integration of AI into crypto company operations and customer engagement. The long-term impact on customer service efficiency remains to be seen.