Today I stumbled across a few old PFP groups, and I realized that the most valuable thing might not be the avatar—it’s that “member vibe” where when you talk in the group, someone picks up your banter and goes along with it. Brands are the same too. Long-term value sounds pretty intangible; to put it plainly, it’s whether you can keep people at the table continuously, rather than doing it with a single round of airdrops and then everyone disperses.

Lately, I’ve found the royalty “water-war” debate pretty exhausting. Creators want to eat, the secondary market wants liquidity, and in the end, it’s still the community atmosphere that gets hurt the most—bickering until it feels like a shareholders’ meeting… Anyway, argue all you want. If the project team really cares about “members,” don’t just stare at trading volume. They should make it clear who’s the one pushing things forward and who’s the one dragging the timeline—everyone knows it in their hearts.

As for me, I’ve learned the lesson. Last week I set reminders + limits for NFT trading. At first, I was dying of impatience—always wanting to raise the cap; then a couple of days later, I suddenly felt relieved: not chasing every fluctuation in the floor price, and I haven’t lost a single day of life. I’ve been doing a more serious post-event review too, which is kind of amazing.