Beijing's popular online restaurant brand is being counterfeited! The founder personally steps in to combat the imitation.

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Beijing Internet-famous Sandwich Little Red Hat Frequently Counterfeited, Founder Conducts Online Anti-Fraud Actions; Qifeng Tian Incubated 12 Tea Drink Brands in One Year. For details, see Hongcanwang “Daily Food News.”

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Beijing Internet-famous Sandwich Little Red Hat Frequently Counterfeited? Founder Conducts Online Anti-Fraud Actions

Beijing Business Daily reports that recently, many netizens on social media have reported discovering counterfeit products of the popular sandwich brand Little Red Hat. Someone posted, “I found a pirated Little Red Hat in Jinan.”

Staff at Little Red Hat Sandwich Specialty Store (Xincheng International Store) said, “Currently, there are a few partner stores in Beijing, only two directly operated stores.” They also mentioned that the brand opened a dedicated store last year, with Xincheng International being the first. According to the Little Red Hat Sandwich founder’s Xiaohongshu account, they posted responses to consumer questions about partner stores and shared screenshots of existing partner brands. It is known that Little Red Hat Sandwich was founded in Beijing, initially collaborating with various coffee brands, appearing in the form of shop-in-shops.

Qifeng Tian Incubated 12 Tea Drink Brands in One Year

Cameo News reports that recently, Xie Huancheng, founder of Qifeng Tian, stated that Qifeng Tian has incubated over a dozen emerging brands, including Thai-style milk tea brand Taike Tea Garden, Gelato ice cream brand OUO, and the Tibetan tea brand Liu Haofang founded by lead singer of Xin Yue Tuan, Younai, as well as Yuzu specialty store You Nei,云南山野特色咖啡品牌迈迈三三, and the specialty brand Qingcha Shanwai selling hot tea and cocoa. Among them, Taike Tea Garden opened its first store on Shiquan Street in Suzhou in April 2025, and currently, its stores have exceeded 300, including those open and in preparation.

△Image source: Hongcanwang photo

Hefulao Noodles’ Revenue Exceeds 2.6 Billion Yuan in 2025, Takeout Business Grows 120%

Shanghai Securities News reports that recently, Hefulao Noodles, a leading Chinese noodle brand, announced its core operating data for 2025. In 2025, Hefulao’s total revenue reached 221M yuan, with the total number of stores steadily expanding to 632, including 87 new franchise stores, with franchise store profitability consistently above 95%. It is introduced that in 2025, Hefulao’s takeout and online retail businesses advanced side by side, becoming the core second growth curve, with takeout revenue increasing by 120% year-on-year and online retail profit growing by 330%.

Strengthening Food Service, Sanyuan Shares Acquires 42% Stake in Biru Food

CNR.com reports that recently, Beijing Sanyuan Food Co., Ltd. (“Sanyuan Shares”) announced that it plans to jointly acquire some equity of Shanghai Biru Food Co., Ltd. (“Biru Food”) with affiliated partner Gungqingcheng Ruxing Investment Partnership (Limited Partnership) (“Gungqingcheng Ruxing”) and to make a cash capital increase.

According to the announcement, Sanyuan Shares will invest about 104 million yuan in this transaction, and after completion, it will hold 42% of Biru Food’s equity. Sanyuan said that this transaction aligns with the company’s strategic plan and will help further integrate resources and strengthen its food service business. Biru Food mainly engages in the research, production, and sales of dairy products, with main products including “Bingboke,” “Super Milk,” and “Butter Milk,” primarily sold through B2B channels. Major clients include COCO Tea, Chabaidao, Yulian Tea House, Nayuki, and Chayan Yue Se. In 2024, Biru Food’s revenue was 292M yuan, with a net profit of 9.7382 million yuan; in 2025, unreviewed revenue was 2.92 billion yuan, with a net profit of 18.5783 million yuan.

Fuling Mustard: Overall Growth Rate of Food Service Channels Exceeds 20% in 2025

Securities Daily reports that recently, Fuling Mustard (002507.SZ) stated during a survey that the overall growth rate of its food service channels in 2025 exceeded 20%, with the dispatch volume reaching nearly 120 million yuan.

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Operating Wild Snakes Prohibited for Consumption, Jiangmen Food Business Fined 5,000 Yuan

Southern Metropolis Daily reports that recently, Credit China (Jiangmen Pengjiang) published an administrative penalty announcement, stating that Jiangmen Yuntinghui Catering Management Co., Ltd. was fined for operating wild animals prohibited for consumption, specifically snakes, and for failing to verify the supply information of food raw materials. The Pengjiang District Market Supervision Bureau imposed an administrative penalty according to relevant laws, issuing a warning and a fine of 5,000 yuan, confiscating illegal gains of 568 yuan and two frozen snake meat blocks.

Yunnan Province Introduces 22 Measures to Promote High-Quality Development of the Catering Industry

Yunnan Daily reports that recently, the Yunnan Provincial Department of Commerce, the Provincial Development and Reform Commission, and seven other departments jointly issued the “Several Measures to Promote High-Quality Development of the Catering Industry in Yunnan Province” (“Measures”). The Measures focus on innovating consumption scenarios, improving the industrial chain, cultivating Yunnan cuisine brands, optimizing the business environment, and enhancing service quality, proposing 22 specific measures. To optimize the business environment for the catering industry, the Measures include standardizing grassroots law enforcement, strengthening financial and fiscal support, reducing online marketing and labor costs, and establishing a standardized management system. The Measures took effect upon issuance and are valid until December 31, 2028.

Note: This article is compiled by Hongcanwang from publicly available information from Beijing Business Daily, Cameo, Shanghai Securities News, CNR.com, Securities Daily, Southern Metropolis Daily, Yunnan Daily, etc. If reprinting is needed, please indicate the source.

Edited by Hongcanwang _ Zhou Feifei