Include live room operators and hosts in regulation; the State Administration for Market Regulation takes strong action to crack down on false certification chaos

At today’s quarterly routine press conference of the State Administration for Market Regulation, it was learned that the administration has recently launched multiple special rectification campaigns: a half-year cleanup and regulation of misleading language in relevant advertisements to restore a genuine and clear market environment; targeting issues such as “fake certificates, fake organizations, fake products, and fake websites” in fields like jewelry, jade, precious metals, and redwood products, deploying joint law enforcement actions to crack down on counterfeit and source pollution in traditional crafts, safeguarding industry integrity; carrying out a series of actions to improve online food safety compliance, focusing on special rectification of issues related to live-streamed food sales, health foods, and influencer foods; conducting comprehensive governance on prominent problems in alcohol products, severely cracking down on illegal and irregular activities related to alcoholic beverages, ensuring the safety of the food on our tables. Regarding the chaos of “fake certificates” and “fake products” appearing on e-commerce platforms and live streaming rooms, this campaign will take strong measures and deploy powerful tools, bringing platform operators, live room operators, and hosts into key supervision categories. (CCTV News)