More Americans Own Bitcoin Than Gold: Why That Matters in 2026

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Story Highlights* For the first time, more Americans own Bitcoin than gold - 50 million vs 37 million, according to a new River report.

  • Americans hold 40% of all Bitcoin globally, and US companies account for 94.8% of all corporate Bitcoin holdings worldwide.
  • 4 in 5 Americans now support converting some US gold reserves into Bitcoin.
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