Today I came across a few PFPs shouting "Membership Benefits Upgrade," basically just trying to keep attention a little longer. But I always feel that there are no shortcuts in branding; short-term excitement relies on events, but in the long run, it depends on what you actually get after joining the group: information, tools, or just emotional value... If it's just changing avatars and checking in, the hype will fade once the excitement passes. Recently, everyone has been talking about rate cut expectations, the dollar index, and so on. Risk assets go up and down together, and emotions are really easy to be driven along. Anyway, I'll stay in stealth mode for now, no rush, just waiting for confirmation.