Feitian Moutai original box bulk price rises to 1,730 yuan per bottle; Moutai tightens purchase rules again.

The wholesale reference price disclosed by “Yimao Shijia” shows that the price of the 2026 Feitian Moutai original box has been rising for several days, reaching 1,730 yuan per bottle today. Meanwhile, Guizhou Moutai’s official self-operated platform—iMoutai—has once again “tightened” the purchasing rules, limiting each person to one order per day. That is, each person can only have one purchase qualification per day, with a limit of 1-6 bottles per order, and after completing one order, they cannot purchase again on the same day. Note: When iMoutai launched Feitian Moutai in early January this year, each person was limited to a total of 12 bottles per day; starting January 4, this was changed to a total of 6 bottles per day, which could be split into multiple orders. (Cailian Press)