Coca-Cola Bets Famous ‘Hilltop’ Jingle Still Has Fizz With Modern Crowds

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Coca-Cola is reintroducing a modernized version of its iconic 1971 “I’d like to buy the world a Coke” jingle through a new ad set to debut during the NCAA March Madness championship game. The campaign aims to associate Coca-Cola with America’s 250th birthday, focusing on themes of American harmony rather than global peace. This move leverages the brand’s extensive advertising archives to resonate with contemporary audiences and stand out in today’s diverse media landscape.

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