Recently, I've come across a bunch of PFP/member card projects talking about "long-term brand value," which sounds pretty good, but I prefer to break it down into APR first: Is there sustainable cash flow (like genuine member benefits, offline events that are self-sufficient), or is it mainly relying on subsidies/airdrops to keep people engaged? Frankly, attention is like a meme—it's gone in a flash once a celebrity shouts, and after the hype fades, all that's left are profile pictures and emotions.

I'm just someone who likes to pay attention to details. Before buying, I ask myself: without relying on the next wave of newcomers, would I still be willing to renew this "membership"? If I hesitate, it's probably just short-term attention, and I don't want to be the last one holding the bag. Better to wait and see.