Bilibili aims to achieve full-year profitability by 2025

Information Times Report (Reporter Lu Yunlong) — On March 5th, Bilibili (hereinafter referred to as “Bilibili”) announced its unaudited financial report for the fourth quarter and full year ending December 31, 2025. The financial report shows that Bilibili’s total revenue in the fourth quarter reached 8.32 billion RMB, an increase of 8% year-over-year, with net profit up 478% year-over-year; the full-year total revenue reached 30.35 billion RMB, a 13% increase; and adjusted net profit was 2.59 billion RMB, achieving profitability for the full year.

In 2025, Bilibili’s active user numbers accelerated their year-over-year growth for four consecutive quarters. The average daily active users in the fourth quarter reached 113 million, a 10% increase year-over-year; the average monthly active users reached 366 million, an 8% increase; and the average daily usage time also increased to 107 minutes, up 8 minutes.

Chen Rui, Chairman and CEO of Bilibili, stated that 2025 marked the first year Bilibili achieved full-year profitability. Bilibili also proved one thing: a platform capable of continuously generating high-quality content and creators will transcend cycles and bring sustained growth and commercial value.

In the fourth quarter, Bilibili’s traditional core categories maintained rapid growth. Among them, the playback time for anime content increased by 12% year-over-year, and the playback time for gaming content increased by 24%. Bilibili has become the most recognized exclusive content launch platform for domestic and international game developers. In 2025, over 30 domestic and international companies and more than 40 games chose Bilibili for exclusive content launches.

New categories such as AI continue to emerge on Bilibili, becoming new content features. Over 120 million people consume AI content on Bilibili each month. In the fourth quarter, AI content playback time increased by 53% year-over-year. Users follow AI technology trends, evaluate model performance, explore application scenarios, and interact with industry professionals on Bilibili.

In July 2025, Bilibili became the first platform nationwide to launch the “Video Podcast” category. Currently, the number of video podcast users has exceeded 67 million, with a total playback time of over 8 billion minutes, and it has produced top programs such as “Lu Yu’s Slow Talk.”