JD.com Apparel and Beauty 2026 New Merchant Incentive Policy Upgrade

Shanghai Securities News China Securities Network, reported by (Reporter Liu Xuan) that on March 13, JD.com learned that JD Fashion & Beauty has rolled out an upgraded new-merchant business incentive policy for 2026. In addition to continuing the support of 0 deduction points for new merchants for one year, with commission rebates of up to 100%, it also introduced the “New Merchant 1.2 Million Yuan Incentive Plan,” under which new merchants can enjoy up to 1.2 million yuan in advertising-fee rebates throughout the year, aiming to help new merchants lower operating costs.

It is reported that the newly upgraded incentive policy is aimed at new merchants across all categories of JD Fashion & Beauty, including lingerie, sports and outdoors, beauty and skincare, watches and glasses, luggage and leather goods, jewelry, children’s clothing and shoes, shoes and boots, and luxury accessories. This March, JD Fashion & Beauty will also launch a series of special merchant recruitment events and offline exhibitions, covering key categories such as apparel, beauty, and jewelry jade.

In the future, JD Fashion & Beauty will continue to further deepen its support for new merchants in categories such as clothing, beauty, sports, and jewelry, and will build a more sound and more vibrant business environment through more targeted incentives.