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Just realized something wild about how wealthy people approach car buying that completely contradicts what most of us were taught. Ramit Sethi broke this down recently and honestly it changed how I think about the whole thing.
Most people walk into a dealership fixated on one number: the monthly payment. That's the trap. Ramit calls this completely backward thinking. The wealthy? They're calculating total cost of ownership instead. Gas, insurance, maintenance, registration, parking fees - the whole picture. His example stuck with me: a $350 monthly payment actually costs over $1,000 when you factor everything in. So that rule is simple - take whatever payment you're considering and at least double it.
But here's where it gets interesting. Rich people aren't just asking what's cheaper. According to Ramit Sethi's breakdown, they're asking what gives them more control, more time, more peace of mind. Does the latest safety tech matter to their lifestyle? How much maintenance headache do they want to deal with? These aren't surface-level questions.
A lot of wealthy people I know don't even go to dealerships anymore. They text someone who handles it all - finds the car, negotiates, delivers it for a test drive. It's not necessarily about squeezing out the lowest price. It's about valuing their time over saving an extra thousand dollars haggling.
They still run the numbers though. Ramit showed the math on a $63,000 Ford F-150: buying costs about $92,624 over six years total, while leasing back-to-back runs $109,514. Buying wins by $17,000. But with electric vehicles like a Rivian, manufacturer incentives can flip that math completely.
Leasing isn't off the table for wealthy people either - it's just strategic. New safety features, business deduction opportunities, avoiding maintenance headaches, or when incentives make it work financially. The decision is intentional, not emotional.
They also follow actual financial rules instead of family advice. The 60% rule: all fixed costs should stay under 60% of take-home pay. The 28/36 rule: housing under 28% of gross income, total debt under 36%. If a car purchase pushes you over these limits, it doesn't matter how badly you want it.
Ramit Sethi emphasizes one more thing: thinking long term. Average cars now stay on the road over 12 years. If you're keeping a car six-plus years, buying makes more sense. Prefer newer cars with warranties? Leasing fits better. And don't sleep on pre-owned - someone else ate the depreciation hit, you get the value.
The whole car buying approach shifts when you stop following outdated advice and start thinking like someone with actual wealth perspective.