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Recently, I've seen a bunch of PFP/member card projects talking about "brand storytelling." I'm actually quite conflicted: short-term attention definitely helps—it's lively in the community, and floor prices fluctuate—but whether it can withstand the next wave of emotions ultimately depends on whether the benefits are truly implemented, preferably linked to on-chain actions. Otherwise, it's just a lottery ticket with a different avatar, to put it simply.
These days, retail investors are also complaining a lot about MEV and unfair ordering. I understand; when the income structure for validators/constructors changes, everyone's first reaction is "They're getting exploited again." So now, when I look at membership projects, I also check whether they clearly define incentives and rules, and whether there are penalties or exit mechanisms, or else the hype will fade and they'll disperse.
As for trust data, I still rely more on intuition... I trust data a bit more, at least node logs won't drift around with my emotions. That's it for now—don't get too caught up.