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Rinse, repeat, win: Colgate Total and Mumbai Indians just changed the game
Colgate-Palmolive India has partnered with Mumbai Indians to promote oral health as a crucial aspect of athletic performance, leveraging the IPL’s massive reach to drive a behavior shift. This collaboration positions Colgate Total as an essential part of an athlete’s performance toolkit, aiming to premiumize oral care and expand its relevance across India. The campaign includes digital tools like QR-led dental consultations and focuses on demonstrating genuine behavioral change among the Mumbai Indians squad.