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Hershey pivots to bring US operations under one banner, amid market challenges - Confectionery Production
The Hershey Company has announced a new “One Hershey” operating model, unifying its sweet, salty, and protein interests under a single U.S. unit to enhance consumer connections and strengthen customer partnerships. This strategic pivot comes amid challenging market conditions, including volatile cocoa prices, which have led to recipe adjustments for some products. The company aims to accelerate its leadership in snacking by integrating its commercial activity and centralizing global brand marketing under this new structure.