McDonald's kicks off the 2026 Pie Day celebration, limited-time release of apple and banana double-flavored pies, popular flavors and innovative formats return in response to fans' calls, super value pie starting at 3.14 yuan.

On March 13, 2026, McDonald’s China officially announced the launch of the 12th “Pie Day.” From now until March 15, 2026, Pie Day at McDonald’s, themed “Dream it, Make it, Just Eat Pie,” listens to fans’ voices. In addition to the traditional value of enjoying pies, it features a new “Double Mini Pie” format, allowing apple pie and banana pie to make a surprise return, fulfilling the wish to taste two popular flavors at once. During Pie Day, customers can purchase various pie products, including classic taro pie and pineapple pie, starting at as low as 3.14 yuan. Meanwhile, to create a more ceremonial holiday experience, McDonald’s has collected sincere feedback and love from fans about pie products on social media, and incorporated these genuine “pie-loving voices” into product packaging and outdoor advertisements across multiple cities. Additionally, from March 12 to March 14, creative offline pop-up events will be held at designated restaurants in Beijing, Shijiazhuang, and Taiyuan, celebrating this annual brand festival that fosters a two-way connection with fans through various activities.

McDonald’s China officially launches the 12th “Pie Day” with value pies starting at 3.14 yuan

Listening to fans’ voices, popular flavors return in innovative forms to respond to love

Pie is one of McDonald’s most diverse product offerings. March 14 each year is World Pi Day, because “pie” sounds similar to “π,” McDonald’s China designates March 14 as “Pie Day” to invite fans to celebrate by eating pies. Since 2015, Pie Day has gradually become a uniquely ceremonial brand festival in fans’ hearts. Sharing McDonald’s pie flavors and exchanging pie-eating experiences on social media has become a daily routine for fans. Take the popular Apple Pie, for example, which has been sold temporarily since August 2024; fans continue to share nearly ten thousand posts calling for its return. This year, with the theme “Dream it, Make it, Just Eat Pie,” Pie Day not only brings back the most requested Apple Pie and Banana Pie simultaneously but also debuts a new “Double Mini Pie” format, allowing customers to enjoy two popular flavors in one product.

McDonald’s Pie Day introduces the Apple-Banana Double Mini Pie, one box with two classic flavors

Fans’ voices printed on pie boxes, outdoor ads “call out” for return

To respond to fans’ long-standing support and love for McDonald’s pies, the brand selected authentic content shared by fans on social media—ranging from heartfelt calls for nostalgic flavors to fun discussions about different ways to enjoy pies—and incorporated these voices into a new packaging design. These genuine expressions of love are printed on the pie boxes, creating tangible “fan moments.” This passion extends offline as well; during the event, “2026 Pie Day” themed visuals will be displayed at Xuanwumen, Xidan, and Haidian Huangzhuang stations on Beijing Metro Line 4. The brand also invites fans to visit nearby McDonald’s restaurants to taste familiar flavors and reconnect with their love for pies.

Pie Day theme visuals on Beijing Metro Line 4 calling fans for the return of Apple and Banana Pies

Simultaneous offline pop-up events in Beijing, Shijiazhuang, and Taiyuan with the theme “Dream it, Make it, Just Eat Pie”

From March 12 to March 14, 2026, customers can participate in the “Dream it, Make it, Just Eat Pie” offline pop-up events at McDonald’s restaurants in Zhongguancun, Beijing; Chang’an Square, Shijiazhuang; and Wuxiang City, Taiyuan. These events feature engaging interactive games and the chance to win surprise gifts.

McDonald’s Pie Day offline pop-up - Zhongguancun, Beijing

Classic favorites and popular returns, multiple flavors celebrate Pie Day

From March 9 to March 15, 2026, customers can purchase designated pies through dine-in and McDelivery. The classic taro pie and pineapple pie will return at a special “Pie Day memory price” of 3.14 yuan, while the new “Apple-Banana Double Mini Pie” will be available at an attractive price of 5.92 yuan—an elegant nod to the mathematical constant π (3.14) and its full decimal expansion 3.141592… The new Apple Mini Pie features French mille-feuille crust with a filling of fresh apple pieces and a hint of cinnamon; the Banana Mini Pie offers a rich, sweet banana flavor. Through the innovative double mini format, customers can enjoy two popular flavors in one go, kicking off a heartfelt pie feast.