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Apple App Store commission rate drops to 25%, Tencent responds to "Apple Tax" reduction
The “Apple Tax” has finally been reduced.
On March 12, Apple announced that, following discussions with Chinese regulators, starting from March 15, 2026, the commission rates for the Chinese mainland App Store’s iOS and iPadOS will be adjusted.
The standard commission rate for in-app purchases and paid apps will be reduced from the current 30% to 25%.
The commission rate for in-app purchases under the Small Business Program and the first-year automatic renewal subscription commission rate under the Mini Apps Partner Program will be changed from 15% to 12%.
Subsequently, Tencent responded to this matter by saying, “With strong support from regulatory authorities, Apple has adjusted its App Store commission policy in China, which is exciting for the industry. This change reflects a response to and respect for the voices of Chinese users and developers, and is a positive signal for the healthy development of the digital ecosystem. For Tencent and all developers, it will usher in a more open, win-win platform environment, conducive to stimulating innovation and promoting the sustained prosperity of the technology application ecosystem.”