Interestingly, CoinDesk, as a mainstream media outlet in the crypto space, has disclosed its editorial independence and transparency quite thoroughly. They clearly state that they have received journalism awards such as the Polk Award, and also admit that Bullish (NYSE:BLSH) is the parent company behind it.

This approach is actually worth paying attention to. In an era of information overload, when media outlets proactively disclose their interests and editorial principles, it is itself a way of building trust—somewhat like a reverse marketing strategy, using transparency itself to build credibility, much like guerrilla marketing thinking in the editorial world: winning readers’ trust with honesty rather than relying on conventional publicity.

CoinDesk’s reporters are required to follow strict editorial guidelines, and they lay out details such as possible equity incentive programs for Bullish employees. This means that, when reporting on the crypto industry, although they have a parent company background, their editorial independence is guaranteed. For people who follow crypto news, this kind of transparency is indeed worth trusting.