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Franklin Templeton, one of the largest asset management firms in the world, is strengthening its efforts in cryptocurrency-based finance.
The company announced a partnership with Ondo Finance, a leading provider of digital tokens, for a set of its exchange-traded funds (ETFs) (ETFs).
For Sandy Cao, Head of Innovation at Franklin Templeton, this move is an early indicator of a far larger shift coming to traditional markets .
Related: Goldman Sachs files with the SEC to launch a Bitcoin fund.
Tokenization enables financial strategies for individual investors
By transferring traditional assets to blockchain technology, Franklin Templeton and Ondo Finance are creating a new way for individual investors to interact with their holdings.