Hasbro that owns Peppa Pig hit by ransomware attack

Hasbro, the toy and entertainment giant behind brands like Peppa Pig and Play-Doh, reported a significant cyberattack on March 28, 2026, which could disrupt its manufacturing and shipping operations. The company disclosed the incident in an SEC filing, indicating potential unauthorized access to its internal systems, though it is still investigating if sensitive customer data was compromised. While Hasbro has not officially confirmed whether it was a ransomware attack, cybersecurity experts suggest attackers are increasingly using double extortion tactics to pressure victims through data exposure without fully encrypting systems.