Recently, I've come across a bunch of PFPs claiming to be "membership cards/brand assets," and I actually find it quite confusing. To be honest, the value of a membership depends on whether you can continuously provide holders with some tangible benefits: offline meetups, product priority, governance that can actually influence things... Otherwise, it's just like changing a profile picture, attention quickly disperses once the focus shifts.

Airdrop season has also made this clearer: task platforms are cracking down more and more on anti-witch activities, and once a points system is introduced, the grifters are living like clocking in at work. Discussions in the PFP community about "how to pass approval" outweigh discussions about "what we want to do," which makes me feel a bit unreal.

Not long ago, I unfollowed a project because they kept "making empty promises + crazy mutual following," but later they actually implemented some benefits (even if small), so I quietly followed back... It's not about calling them out, but I think that for brands, ultimately, it's about delivering value, not just making noise. That's all for now, I'm observing.