How can a one-person company achieve a breakthrough by reducing dimensions?

Instead of engaging in low-level internal competition, learn from Phil Knight: turn your business into an irresistible sermon.
He is the founder of Nike.
This guy was actually a salesperson who was terrible at everything in his early years.
He sold books, but in the end, he couldn’t sell them at all, and even his base salary was about to run out.
Later, he started selling funds. Logically, finance is close to money, but he was still barely making a living.
During that time, he fell into deep self-doubt.
Until one day, he started selling running shoes.
A miracle happened.
This guy suddenly seemed to have unlocked a cheat code, not only surpassing everyone in performance but also effortlessly building a huge global sports empire.
After achieving success and fame, he sat alone in his office, repeatedly pondering what exactly had happened back then.
He realized that the reason he couldn’t sell encyclopedias was because he genuinely believed they were useless, even looking down on them.
The same was true when selling funds; although he could make money, he had no passion for those financial codes.
So why was selling running shoes different?
Because he suddenly realized that he wasn’t really selling shoes at all.
He was selling an intense belief in running itself.
He stubbornly believed that if everyone in the world could go out and run a few kilometers every day, all of humanity would become healthier, and the world would become a better place.
And the shoes in his hands were the best tools to realize this beautiful world.
When he approached customers with this almost religious fervor, a miraculous chemical reaction occurred.
What customers saw was no longer a salesperson selling leather and rubber soles.
They saw a flame.
People were ignited by the conviction he carried. After buying shoes to experience this pure belief, they embraced a shining lifestyle.
This is the ultimate business rule that Nike’s founder derived: spreading belief.
The fundamental logic of business is actually a process of energy deprivation and transfer.
Your level of conviction about something determines how much wealth you can attract.
Third-rate merchants sell features.
Second-rate merchants sell anxiety.
First-rate super individuals always sell faith.
So, stop those mechanical actions in your hands.
Find that belief that makes your eyes well up at midnight, that you are willing to defend with your life, and turn it into your product, your content, your business model.
Then, ignite those who are waiting to be illuminated by you.