Former BAIC Motor Chairman Wang Hao was transferred after just one year! Now serving as the Director of the Group Brand Management Department

Operator Finance Network Li Guangyan / Text

On March 28th, former BAIC Motor Holdings Chairman Wang Hao posted a video on social media, publicly announcing his latest move, stating that he has been transferred to BAIC Group to be responsible for the group’s overall brand management. It is understood that his current position is Director of Brand Management at BAIC Group, which is likely to have less authority compared to the position of Chairman of BAIC Motor Holdings.

Wang Hao is a relatively young executive. Public information shows that he was born in 1982, is 44 years old, holds a Ph.D. in Economics, and previously served as an assistant researcher and deputy director at the Industrialization Research Center of the China Electronic Information Industry Development Institute. Since April 2018, he has been serving as Vice General Manager of Beijing Automotive Group Industrial Investment Co., Ltd.

After that, Wang Hao also served as General Manager of BAIC Blue Valley Information Technology Co., Ltd., Director of the Information Strategy System Operations Department and the Business and Management Department at BAIC Group, and General Manager of BAIC Penglong Automotive Service Trade Co., Ltd.

On March 13, 2025, BAIC Motor Holdings issued an announcement announcing Wang Hao’s appointment as Chairman of the company, but unexpectedly, he was transferred away just one year after taking office, which was surprising. Now, he has taken on the role of Director of Brand Management at BAIC Group, but the outside world does not think this is a very good thing.

During Wang Hao’s year as Chairman of BAIC Motor Holdings, he was frequently active on social media platforms, calling himself “Chief Product Experience Officer” and “Top Salesperson,” and also earned the label of “Most Persuasive Chairman on the Internet.” Under Wang Hao’s leadership, Beijing Off-road Vehicles underwent a renewal, with annual sales increasing by 72% to 147k units.

However, although the Beijing Off-road Vehicles market performed well, overall, BAIC Motor Holdings’ performance was not outstanding. Financial reports show that in 2025, BAIC Motor Holdings achieved revenue of 164.05 billion yuan, a year-on-year decrease of 14.8%, and net profit of 122.7 million yuan, a decline of 87.2% year-on-year.

Liu Qing, Director of the Automotive Department of Operator Finance Network, stated that the competition in the automotive industry is becoming increasingly fierce. Having traffic alone is not enough; it is necessary to focus on products, profits, and reputation.

(Editor: Li Guangyan)