Behind the scenes at CoinDesk: how crypto journalism really works

If you follow CoinDesk, you should know one important thing: it’s not just a news site. It’s part of Bullish, a publicly traded digital asset platform (NYSE:BLSH). And yes, this means that the journalists writing the articles might receive compensation tied to Bullish’s shares.

Before reading an article from them, it’s fair to understand how it works. CoinDesk has won major awards for its journalistic work, especially for the FTX investigation, and is committed to maintaining strict editorial standards. But transparency requires clearly stating: the publishers adhere to strict policies on integrity and impartiality, but the ownership model is what it is.

Bullish owns and invests in various digital assets, and this creates a situation where CoinDesk employees have a financial connection to the parent company. It’s not uncommon in the industry, but it’s the kind of thing that changes how you interpret the news.