Shenxingzhe brand officially debuts; CEO Wen Fei: will add a planned investment of 3.0 billion yuan to upgrade new energy production lines

2026-04-10 07:57:17

Sina Technology News, March 31st evening message, at today’s global debut of the FREELANDER Defender, FREELANDER Defender Global CEO, Chery Jaguar Land Rover Director, and Executive Vice President Wen Fei delivered a speech.

He stated that in the 1.0 era of joint ventures, we are followers; in the 2.0 era, we enter an empowerment phase; in the 3.0 era, we welcome reconstruction. Jaguar Land Rover and Chery announced the launch of a new value creation model in China, moving toward an electric era. The FREELANDER Defender has upgraded from a single hit model to an independent brand.

Wen Fei said that the FREELANDER Defender aims to differentiate itself from traditional luxury brands that focus only on brand accumulation and style, and also from new power brands that merely pile on technological features and product specs. The FREELANDER Defender has a new positioning: an upgraded classic model into a fully independent brand; new energy: a luxury tech all-terrain SUV for the new energy era; new model: an exemplary innovation in joint venture mode post-joint venture era; new intelligent manufacturing: Chery Jaguar Land Rover’s Changshu factory added a 3 billion upgrade to the new energy production line; new starting point: all-new design, all-new products, all-new team.

It is reported that the headquarters + marketing center of the FREELANDER Defender division is located at the Gubei International Wealth Center in Shanghai, with a product R&D center at the Shanghai National Exhibition Center, and it owns the Changshu manufacturing base and Suzhou Research Institute.

Wen Fei stated that today, the last Land Rover Discovery Sport L fuel version at Chery Jaguar Land Rover’s Changshu factory officially rolled off the line, marking that Chery Jaguar Land Rover has fully committed to the new energy era.

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Editor: Song Yafang

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