OpenAI lowers the threshold for premium services, launches $100 Pro subscription, directly targeting Anthropic

2026-04-10 04:16:15

Abstract generation in progress

Mars Finance News, April 10 — OpenAI announced the launch of a new monthly subscription plan priced at $100, filling the gap between the existing pricing tiers of $20 and $200. This tier has long been anticipated by high-frequency users. Previously, OpenAI’s subscription options included a free version (with ads), an $8 Go plan (with ads), a $20 Plus (ad-free), and a $200 Pro (ad-free).
The newly launched $100 Pro plan, like the $20 Plus, is aimed at users programming with Codex, but the former offers approximately five times the usage quota compared to the latter, clearly strengthening support for high-intensity development scenarios.
According to reports, OpenAI directly positioned this new tier to compete with Anthropic. The latter has already offered a $100 subscription plan for Claude, and OpenAI is attempting to boost competitiveness through higher unit computing power. (Broad perspective observation)

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