Xiaomi expects smartphone sales to decline this year and will shift focus to home appliances.

SighingCashier · 2026-04-06T19:18:02+00:00

Xiaomi is adjusting its strategy in response to declining smartphone sales forecasts, shifting focus to the home appliance business, halting the expansion of physical stores, and improving store efficiency to cope with cost pressures.

SighingCashier

2026-04-06 19:18:02

Abstract generation in progress

April 4, 2026

Xiaomi expects smartphone sales to fall this year and shifts focus to home appliances

=====================================================

With a rise in memory prices and increased costs, according to an article by China’s business magazine Caijing, Xiaomi (01810) internally expects that this year’s smartphone business sales volume will decline. It is working to adjust its offline store strategy, shifting the revenue focus to its home appliance business, stopping the expansion of physical stores, and requiring stores to improve efficiency. Stop expanding physical stores An insider said that these adjustments are communicated step by step from the top down by Xiaomi’s Beijing headquarters. The key reason behind the related adjustments is cost pressure, as artificial intelligence computing power …

（Excerpt）

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

2 Likes