The "Oscars" of the tire industry are here! Tuhu Tire New Product Launch Event kicks off with seven major brands unveiling 12 top-tier new products for the first time

The tire industry’s “Oscars” officially kicks off. On March 30, Tuhu YQ Auto’s spring tire new product launch conference officially began. At this conference, Tuhu YQ Auto rolled out 12 major new products from seven global brands for the first launch, bringing top-tier tire new products featuring hardcore black technologies and cutting-edge craftsmanship to drivers.

At this conference, Tuhu YQ Auto joined forces with seven well-known tire brands from both home and abroad—Michelin, Continental, Bridgestone, Chaoyang, Dongfeng Shengli, Leishen, and Feiyue—bringing together 12 top new tire products to be launched first on Tuhu YQ Auto. This lineup brings together international big names and domestic benchmarks, covering a wide range of driving scenarios such as home comfort, sport handling, off-road conditions, and applications for new energy vehicles. Every single product is a standout in the industry, with strong capabilities and reliable quality.

Many of the major new products released at this conference all feature the industry’s cutting-edge frontier technologies. Core technologies including noise-reduction cotton, self-repairing, velvet-like materials, and dedicated rubber formulations are fully on display, helping to refresh drivers’ travel experience.

At the launch event, Michelin unveiled two flagship new products in a major debut. The new Haoyue 5E is equipped with twin-tread technology. Based on long-lasting safety and quiet, comfortable performance, it further upgrades energy savings, perfectly adapting to both gasoline vehicles and new energy models, delivering a tranquil and steady driving experience; the new Jingshi 5E also uses twin-tread technology. While inheriting the track-level driving and control DNA, it brings a new energy-saving experience. A relevant Michelin spokesperson also said that Tuhu is an important partner of Michelin, and Tuhu has very high expectations for this launch. Michelin products sold by Tuhu are supplied directly by the official channel, enjoying the rights and benefits protection provided by Michelin.

At this new product launch, Continental brings a full range of seventh-generation premium tire series products. The flagship product, XC7 Pro Max, combines two major black technologies—self-repairing and noise-reduction cotton—making it easy to handle everyday tire puncture risks and significantly reducing road noise, while balancing safety and comfort. The new TC7 series uses a new generation of high-performance formulations, offering better comfort, shorter wet braking distances, and better handling—striking a balance between home-use comfort and safety, and adapting to multi-scenario driving needs. A relevant Continental spokesperson said that, including the XC7 Pro Max tire, Continental has been providing top-quality tires to Tuhu YQ Auto, serving Chinese drivers together.

Bridgestone also brings a branded new product for this launch—B’STYLE Haoran Zhe EX001. Focusing on the core pain points of drivers’ everyday commutes, this tire centers on hardcore wet-road safety performance, while also delivering multiple advantages including comfort, quietness, and fuel efficiency. It is currently sold exclusively on Tuhu YQ Auto.

Domestic tire brands also perform strongly and shine. Chaoyang Jingsu 1 is equipped with track-level hybrid power rubber, as well as ultra–high-temperature resistance and ultra-high-stiffness aramid composite fibers. The Chaoyang A Avenger series is positioned as a long-mileage comfort tire, focusing on high wear resistance, low noise, and strong grip. Dongfeng Shengli focuses on today’s mainstream driving needs, with core advantages including high load capacity, strong traction, and ultra-quiet performance, precisely matching the pain points of home-use vehicles and new energy models to deliver a better driving experience. In addition, the brands Leishen and Feiyue also bring exclusive top-tier new products. With their unique technical advantages, they meet different drivers’ personalized driving needs.

A relevant businessperson at Tuhu YQ Auto said that Tuhu YQ Auto will continue to deepen strategic cooperation with top tire brands at home and abroad, consistently expand genuine supply chains, and further focus on joint product research and technological co-creation. It will keep iterating and upgrading products and services, helping the tire industry enhance its quality and level.

As the hardcore showcase portion of Tuhu YQ Auto’s Tire Festival, the spring tire new product launch is a concrete step to show how the platform and global tire brands work together to promote industry upgrades and better serve drivers. With seven brands joining forces, 12 new products are launched at once. The newest and strongest tire technologies and high-quality products from around the world come together at Tuhu YQ Auto, giving drivers one-stop refresh options. Meanwhile, on the driver side, Tuhu YQ Auto’s Tire Festival has also already started delivering continuing benefits and comprehensive rewards to drivers. Including the above launch tires, from today until April 16, drivers who place orders on Tuhu YQ Auto and have tires installed can participate in a raffle on the Tuhu YQ Auto app. The system will give away total prizes worth 38,800 yuan in Tuhu YQ Auto E-cards every day.

Tuhu YQ Auto has hosted the Tuhu YQ Auto Tire Festival for the 11th consecutive year. It offers both showcases of industry-leading frontier technologies and first launches of new products, as well as real and tangible promotions and discounts. With deeper industry collaboration and wider coverage of global products, the Tuhu YQ Auto Tire Festival has already become a tire IP with significant industry influence in the automotive aftermarket. Starting from driver benefit activities and a product gala, it has upgraded into an annual IP event on par with an industry trend-setting benchmark, and it is also gradually forming a consumer mindset of “Buy genuine big-brand tires, at Tuhu YQ Auto. See the latest and most popular tire products—on Tuhu YQ Auto.”

(Editor: Wang Lei ）

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