After the X upgrade, a "Digital Asset Dividend" has quietly launched—X Handle Marketplace (Idle Username Application Market).

This feature instantly reminded me of the crazy era when people scrambled to register premium.com domains. Back then, a short and powerful domain could determine the success or failure of a project; today, on the X platform, a clean, memorable @username with keywords is equally valuable. It can directly reduce brand promotion costs, enhance personal or project recognition, and even become a trump card for future monetization.
I personally tested it, and the experience is very hardcore.
Enter popular keywords like @CZ, and the system immediately shows a bunch of idle or low-activity candidates: @czapp, @getcz, @czlab, etc. These names haven't been truly activated yet but carry potential. You can submit an application through the "Request an inactive handle" section in the Premium Hub.
Currently, this feature is mainly available to Premium+ (individual) or Premium Business / Organizations (business/organization) subscribers. Idle usernames are divided into two main categories:
🔹Priority Handles: Usually full names, multi-word phrases, or alphanumeric combinations, available for free application. After submission, X typically reviews within 3 business days, and upon approval, transfers it to you for free. But note: it’s tied to the Premium+ subscription; if you downgrade, it may be reclaimed after a 30-day grace period.
🔹Rare Handles: Short, universal, or culturally valuable single characters/hot words (such as brand names, popular abbreviations), require an additional fee starting from $2,500, with prices reaching up to seven figures, released through public drops or invitation-only releases.
Securing a high-quality handle may not be instant, but it’s like locking in a piece of "digital real estate" within the X ecosystem in advance. In the future, whether for content creation, crypto projects, NFT communities, or brand incubation, it adds a scarce chip. Many early players who grabbed good domains later became industry legends—X usernames are now replicating the same opportunity logic.
This dividend window won’t stay open forever. As more Premium+ users join, competition for good names will only intensify. Miss today’s chance, and tomorrow you might have to pay a higher price.
Quick Action Guide:
1. Upgrade to Premium+ or the corresponding business subscription;
2. Visit or find the portal in the Premium Hub;
3. Search for your desired handle and check if it’s Priority or Rare;
4. Submit an application (free for Priority, pricing for Rare);
5. Keep your subscription active and hold steadily.
X’s initiative to activate idle resources not only gives active users more opportunities but also injects new vitality into the platform ecosystem. From the domain era to the username era, those who see opportunities first and dare to act will get the biggest slice of the pie.
Especially for friends involved in NFTs, crypto, content creation, and branding—don’t wait any longer.
Open X, upgrade your subscription, and explore the Handle Marketplace.
Maybe your next viral account or project starts with this @xxx you grab today.
This is not just a simple renaming tool but X’s "Digital Identity Priority Subscription Rights" for Premium users.
Seize this wave, and your future story might begin with this application.
(Actual operations are subject to X’s official platform; prices and approval rules may change dynamically. It’s recommended to try it out as soon as possible.)