"Zhang Xue Motorcycle" Fake Detection

Ask AI: How should world champion brands respond to online infringement challenges?

On April 5, Chongqing Zhangxue Motorcycle Sales Co., Ltd. published a statement cracking down on counterfeits for its account “Zhangxue Motors.”

The statement said that recently, on the Xiaohongshu platform, user accounts have appeared under the name “Zhangxue’s motorcycle,” along with other accounts that publish video content related to Zhangxue’s first-person perspective.

Zhangxue currently has not opened a personal account on the platform under the name “Zhangxue’s motorcycle.” All accounts claiming to be “Zhangxue’s motorcycle” are fake accounts; other accounts that publish video content related to Zhangxue’s first-person perspective are also reposts and are not related to Zhangxue or Chongqing Zhangxue Motorcycle Sales Co., Ltd.

Chongqing Zhangxue Motorcycle Sales Co., Ltd. has reported the above-mentioned fake accounts.

“Zhangxue Motors” account screenshots

In the WorldSSP class of the Portuguese round of the World Superbike Championship (WSBK), which ended on March 29, the Chinese brand Zhangxue Motors won the championship consecutively, breaking the decades-long monopoly held by Western and Japanese brands such as Ducati and Yamaha.

Image source: Zhangxue’s personal social media account

Once the news spread, the entire internet was flooded with it. Some media outlets commented that this is a new calling card that Chinese manufacturing has handed to the world, signaling that Chinese manufacturing has successfully entered the high-end motorcycle sector.