Lately, I've been seeing more and more female models and internet influencers on Twitter claiming to be co-founders of certain Web3 projects, and I’ve been wondering what’s really behind this phenomenon.

First, let’s talk about the title of co-founder itself. In traditional companies, the roles of founder or co-founder are quite strict, indicating that you have genuinely participated in the core development of the project. But in the Web3 space, things are much more complicated. Many projects are inherently decentralized, with team member identities blurred and no formal contractual obligations. As long as you’ve been involved in promoting, fundraising, planning, or even just posting a few tweets for social media marketing, you might be labeled a co-founder.

That’s where the problem lies. Some models and influencers see this opportunity, leverage their traffic advantage to enter Web3, and then package themselves as “female KOLs + project co-founders.” This way, they can enhance their professional image, attract attention from VCs and partners, and even directly monetize their traffic. The more impressive the title packaging, the easier it is to amplify their influence.

Honestly, many people who claim to be co-founders have not participated in the technical development or business decisions of the project at all. Their actual roles are more about marketing, social media operations, and brand promotion. But on Twitter, they just write “co-founder” in their bios, which can boost their status and attract Web3 users’ attention.

Of course, I’m not saying all female entrepreneurs are like this. There are indeed genuine female founders who are truly involved in the core work of Web3 projects, and their co-founder titles are well-deserved. But the problem is, on social platforms, it’s hard to tell who’s really in charge and who is just a figurehead riding the wave for traffic.

So next time you see someone claiming to be a co-founder, ask a few more questions: What exactly does this person do in the project? Are they involved in core matters like technical architecture, fundraising, or product decisions? Or are they just posting tweets and managing social media? Only then can you see clearly who’s the real entrepreneur and who’s just riding the Web3 hype.