Wanting to be liked is the most expensive habit in business. It makes you say yes when you should say no, hire for comfort instead of competence, and avoid the hard conversations that actually move things forward.

The best founders I know either didn’t ever have that weakness or killed it early in their career.
The rest stays stuck because they’re too busy trying to please everyone.
I’ll never understand why anyone cares about the opinions of people who are holding them back anyway.