Wine Price Insider March 25 Price Release: Wuliangye 1618 remains unchanged month-over-month

Sina Finance’s “Liquor Price Insider” launches in a big way—real market prices of well-known baijiu are all under control

Sina Finance’s “Liquor Price Insider” data collected over the past 24 hours shows that, as of March 25, the terminal retail average prices of major baijiu single products in China have fluctuated within a narrow range overall. If 11 top single products are each packed and sold as one bottle today, the total selling price is 9,911 yuan, down 2 yuan from yesterday. The market’s overall performance remains steady; some high-end single products’ prices continue to rise, while certain mid-to-lower-tier products’ quotes have fallen.

Today’s baijiu market saw gains and losses across major single products: among the 11 products, four rose, four fell, and three remained unchanged. In terms of increases, Kweichow Moutai Boutique Liquor led the gain, rising by 5 yuan per bottle month over month; its price focus continued to move upward, achieving three consecutive days of increase and setting a new one-month high. Feitian Moutai rose by 3 yuan per bottle, with channel quotes slightly raised. Guojiao 1573 rose by 2 yuan per bottle, and Qinghua Lang rose by 1 yuan per bottle. On the downside, the drop in Xi Ji? Junpin led, falling by 7 yuan per bottle; its price hit a one-month low. Wuliangye Pubing Eight Generations, Yanghe Dream Blue M6+, and Gujing Gong 20 all fell by 2 yuan per bottle. Wuliangye 1618, Qinghua Fen 20, and Crystal Jianan Chun kept their prices unchanged month over month.

“Liquor Price Insider” daily data sources come from approximately 200 collection points across major regions nationwide with reasonable coverage, including but not limited to liquor companies’ designated distributors, social distributors, e-commerce platforms, and retail outlets. The original sampled data are the true transaction terminal retail prices handled at each point over the past 24 hours. We aim to provide all parties with an objective, scientific, fully traceable dataset regarding the market prices of well-known baijiu. With the official iMoutai platform starting to sell Feitian Moutai at 1,499 yuan per bottle on New Year’s Day, and Boutique Moutai at 2,299 yuan per bottle going on sale on January 9, the “magnetic” influence of this new channel on the market terminal retail average prices of the two products has gradually become visible. The baijiu prices published daily by “Liquor Price Insider” follow a calculation rule weighted by actual transaction volume; we have incorporated the quantifiable prices into the calculation of terminal retail prices for the two liquor products.

[Click to enter Liquor Price Insider to view real liquor prices]

Regarding important news in the baijiu industry: recently, the “2026 China Baijiu Sauce-Tasting Consumption Trend Forum” was held in Chengdu. The forum’s theme was “Break the sauce framework and establish new momentum.” At the meeting, veteran sauce baijiu expert Quan Tu, in a speech titled “The New Cycle of China’s Sauce Baijiu Industry in 2026 and Paths for Brands in Tiers Two and Three to Break Through,” proposed eight major observations: first, the sauce baijiu industry in 2026 will bottom out and rebound, and the hardest stage has already passed; second, we firmly remain optimistic about the sauce baijiu market—consumer upgrade trends have not changed; third, on the supply side, scaling and quality improvement will be achieved, and the industry will show the pattern of “good money driving out bad money”; fourth, Kweichow Moutai’s price will return to a rational range, and 1,499 yuan will become the new pricing center; fifth, branding in the sauce baijiu industry is accelerating, moving toward development as “famous liquor” brands; sixth, year-labeled sauce baijiu will become the core category in the future; seventh, the window period for new investments is closing, and the industry is entering a stage of stock consolidation; eighth, small and medium-sized liquor enterprises can break through through paths such as focusing on year-labeled premiumization, deep regional cultivation, and flavor innovation.

[Click to enter Liquor Price Insider to view real liquor prices]

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Responsible editor: Li Siyang