Liquor Price Insider March 25 Price Release: Gujinggong Gu 20 drops 2 yuan per bottle

Sina Finance’s “Liquor Price Insider” launches in a big way—real market prices for well-known baijiu are right at your fingertips

Sina Finance’s “Liquor Price Insider” has collected data over the past 24 hours showing that in China’s baijiu market, the terminal retail average prices of major products fluctuated within a narrow range overall on March 25. If each of the 11 major products is packed and sold with one bottle each, the total price today is 9911 yuan, which is 2 yuan lower than yesterday. The overall market performance was steady; some high-end product prices continued to rise, while certain mid- and low-tier products saw their quotes decline.

Today, price movements across major baijiu products were mixed: among 11 products, four rose, four fell, and three were unchanged. On the upside, Guizhou Moutai Boutique Liquor led in gains, up by 5 yuan/bottle month over month; its price focus continued to shift upward, achieving another three consecutive days of advance and setting a new high in a month. Feitian Moutai rose by 3 yuan/bottle, with channel quotes edging up slightly; Guojiao 1573 rose by 2 yuan/bottle; Qinghua Lang rose slightly by 1 yuan/bottle. On the downside, Xi Jiu Junpin led in the decline, down by 7 yuan/bottle; its price hit a new one-month low. Wuliangye Pu Wu 8th Generation, Yanghe Dream Blue M6+, and Gujinggong Gu 20 all fell by 2 yuan/bottle. The prices of Wuliangye 1618, Qinghua Fen 20, and Crystal Jian Nanchun remained unchanged month over month.

“Liquor Price Insider” daily data sources come from about 200 collection points with reasonable distribution across major regions nationwide, including but not limited to酒企指定经销商、social distributors, e-commerce platforms, and retail outlets. The original sampling data are the real executed terminal retail prices actually transacted through each point over the past 24 hours, aiming to provide all parties with an objective, scientific, fully traceable dataset on the market prices of well-known baijiu. As the New Year’s Day official iMoutai platform began selling Feitian Moutai at 1499 yuan/bottle and Boutique Moutai at 2299 yuan/bottle on January 9, the magnetic pull of this new channel on the two products’ average terminal retail prices has gradually become apparent. The baijiu prices published daily by “Liquor Price Insider” follow a calculation rule weighted by real成交量 (verified transaction volumes); we have included the determinable prices into the calculation of the two products’ terminal retail prices.

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Regarding important news in the baijiu industry, the “2026 China Moutai-flavor Baijiu Consumption Trend Forum” was held in Chengdu recently. The forum’s theme was “Break the Moutai-Flavor Bottleneck and Build New Momentum.” At the meeting, veteran Moutai-flavor baijiu expert Quan Tu, in a speech titled “The New Cycle of the Moutai-Flavor Baijiu Industry in 2026 and Paths for Breakthrough by Brands in Tiers Two and Three,” put forward eight key observations: one, in 2026 the Moutai-flavor baijiu industry will bottom out and rebound, with the hardest stage already behind it; two, firmly optimistic about the Moutai-flavor baijiu market—the consumption upgrade trend will not change; three, at the supply side, achieve scaled quality improvement— the industry shows a pattern of “better money driving out worse money”; four, Moutai Group’s pricing will return to a rational range, with 1499 yuan becoming the new price center of gravity for the next round; five, the branding process in the Moutai-flavor baijiu industry will accelerate, moving toward development as “famous-luxury brands”; six, aged Moutai-flavor baijiu will become the core category in the future; seven, the window period for new investment will close, and the industry will enter a stage of consolidation of existing scale; eight, small and medium-sized liquor enterprises can achieve breakthroughs through paths such as aging-and-premium specialization, deep regional cultivation, and flavor innovation.

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Responsible editor: Li Siyang