2026 World Cup introduces prediction markets, FIFA signs with ADI Predictstreet

Mars Finance News: On April 4, the international football federation FIFA announced that it has reached a multi-year cooperation agreement with ADI Predictstreet, which will become the official prediction market cooperation partner for the 2026 World Cup. This is also FIFA’s first time introducing a prediction market mechanism to enhance fans’ engagement experience. Under the cooperation, fans will be able to make predictions on match results, event data, player performance, and key incidents through the platform. The platform will run on ADI Chain and will use official historical data to support its analysis, while also launching free-to-play prediction games. The 2026 World Cup will be co-hosted by the United States, Canada, and Mexico, and will expand to 48 teams, with a total of 104 matches. FIFA President Gianni Infantino said this move is intended to strengthen global fans’ sense of participation through innovative ways. Notably, FIFA did not choose established platforms such as Polymarket or Kalshi this time; instead, it partnered with ADI Predictstreet, which has not yet been officially launched. The official statement said the platform will follow regulatory and compliance frameworks and introduce real-time monitoring mechanisms to help prevent abnormal trading behavior. Driven by the news, the price of the ADI token hit an all-time high, reaching a peak of $4.54, up about 12% over the past week. Market analysis suggests that this marks a new stage in the integration of prediction markets with sports events, and may also prompt further attention from regulators on related trading models.