In 2025, the domestic toy market retail sales reached 103.53 billion yuan, a year-on-year increase of 5.8%.

2026-04-04 00:45:36

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The China Toy and Baby Products Association recently released the 《2026 China Toy and Baby Products Industry Development White Paper》, which shows that in 2025, the domestic market retail sales of toys (excluding trendy collectible toys) totaled 103.53 billion yuan, up 5.8%; the retail sales of trendy and collectible toys totaled 67.69 billion yuan, up 45.4%.

Trendy and collectible toys are gaining momentum. The white paper, based on surveys of key toy retail endpoints in first-tier and new first-tier cities, indicates that 24.4% of the surveyed offline toy retail endpoints said that trendy and collectible toys are the category with the fastest growth in sales revenue; 14.5% of the surveyed offline toy retail endpoints said that trendy and collectible toys are the category with the largest increase in gross margin.(Reporter Wang Yueyang)

(Editor: Wen Jing)

Keywords:

                                                            Toys

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