Bank of China Dezhou Branch Launches Deposit Insurance and Fee Reduction Benefit Promotion Campaign

Recently, a centralized public education and protection campaign to safeguard the rights and interests of financial consumers was held at Debai Aolai Plaza. The Bank of China Dezhou Branch actively participated and carried out themed promotional activities on deposit insurance and fee reductions and benefits, educating the public about and popularizing the deposit insurance and fee reduction benefit policies, actively fulfilling social responsibility, and achieving strong promotional results.

At the event site, the Bank of China Dezhou Branch introduced to passing members of the public the role of deposit insurance in safeguarding depositors’ funds security by setting up consultation service desks and distributing publicity brochures. It patiently answered hot-button questions that the public cared about, such as “Is my deposit safe?”, “Do individuals need to pay premiums?”, and “Are there discounts or benefits from fee reductions?”. On that day, it cumulatively distributed more than 500 sets of promotional materials and posted and delivered more than 100 different types of promotional items, and the on-site atmosphere was very lively.

To ensure the campaign was carried out in an orderly manner and achieved tangible results, branches conducted in-hall promotions. At prominent locations in the branch, publicity posters were posted, promotional brochures were arranged, and electronic display screens continuously scrolled slogans about deposit insurance and fee reductions and benefits. Staff also provided good publicity for customers who came to handle financial business. In addition, the branch organized staff to go into enterprises and shopping malls to provide focused explanations of deposit insurance and fee reduction benefit knowledge for different customer groups, effectively enhancing risk prevention awareness among customers. Focusing on senior groups, the Bank of China Dezhou Branch organized staff to visit a senior university to explain relevant knowledge about deposit insurance to senior citizens, further improving their familiarity with financial knowledge.

In the next step, the Bank of China Dezhou Branch will continue to make the relevant promotional work on “deposit insurance, fee reductions and benefits,” and other matters more practical and more detailed, actively practice the working philosophy of “I do real things for the people,” continuously improve the quality and efficiency of financial services, and meet the public’s diverse financial needs.

(Guo Wei)

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