$LVVA I just noticed something interesting about European Wax Center (EWCZ) this quarter. The stock has been performing impressively compared to the broader Consumer Staples sector. We are just a few months away from 2026, and EWCZ has already gained nearly 59% year-to-date, while the overall Consumer Staples group is averaging returns of about 13%. That’s a significant difference.

What caught my attention is that EWCZ currently has a Zacks Rank of 2 (Buy), and analyst sentiment has even improved over the last quarter, with earnings estimates rising 6.7%. The company operates in the depilation and cosmetics center sector, which has been a bit slower overall — this industry segment is down an average of 0.4% year-to-date. But EWCZ is clearly an exception within its own industry group.
For comparison, I analyzed PepsiCo (PEP), another name in Consumer Staples that is also outperforming the market. PEP is up 17.9% year-to-date, with a similar Zacks Rank of 2, although the revision of earnings estimates has been more modest, at 0.7%. The difference is that EWCZ really stands out, even within the depilation and specialty retail sector.
If you’re looking for Consumer Staples stocks that are really gaining momentum, EWCZ and PEP seem worth keeping on your radar. The fact that EWCZ is outperforming both its sector and its own industry group is noteworthy, especially with analyst forecasts improving behind it.